This past Friday and Saturday were pivotal days for me in the course of our Kickstarter Campaign. My request for funding from the vegan community resulted in a social media Blitzkrieg that is still reverberating as I write this.  First there was backlash from vegans about our Kickstarter Fundraising trailer posted on their Twitter Feeds. Here are some examples of the comments made on Twitter:Ruby1

  • Chantal:  You might want to pick other funding targets than me! I absolutely WILL NOT fund your film supporting ‘humane slaughter’
  • David Lewis Miller: Beware vegans.  Do not support Farm and Red Moon . Disgusting!
  • Farm365: We need documentaries showing that animal products are UNNECESSARY which makes every USE unacceptable
  • NonPorkPerry: Will the documentary explain that killing is unnecessary and therefore unethical?
  • Ellen H. Ullman: Do you support the animal welfare philosophy over an abolitionist one and see Temple Grandin as an expert?

Then, there was an outcry from vegans against Ruby Roth, also a vegan and the world’s leading author and illustrator of vegan and vegetarian books for children. She agreed to post news about our film Kickstarter on her Facebook Page. She said, “You’ve seen the power of film to change hearts and minds — fund Farm and Red Moon — with unprecedented access to slaughterhouses, this film takes an unflinching look at the moral quandaries between pasture and plate.

There were many replies and comments along the lines of the following:

  • Rachelle Belcourt: Is this some kind of sick joke?? There’s no way in hell that I would support a film in which a passionate vegan becomes an omnivore.
  • Rose Gallant: What the Fuck is going on here??????? Are you insane??? I think you made a huge mistake when posting this video.
  • Bibi Asgher: I hope they don’t get their funding… this woman seems deranged… a good death. . . WFT!
  • Helen Mackenzie: WTF. I’m not watching this, you stupid woman. Take it down! Page UNLIKED.

Ruby2I was mistaken to think that the vegan community would be one of my strongest supporters since they so strongly advocate for animals. Apparently,  wanting to assure that animals do not suffer when they are slaughtered is not as significant to most vegans as being an abolitionist. The ideology is not to participate in animal agriculture at all. Unfortunately, the fallacy of this false dichotomy is only going to perpetuate the continuance of humane violations in the slaughterhouses.

However, it is promising to see that Chantal is willing to engage in the dialogue:

Chantal 1

Chantal 2

Wanting animals to have a painless death does not mean wanting them to die. Similarly, being pro-choice does not mean wanting fetuses to die. There is something intrinsically wrong with these equations. I don’t get the logic where advocating for the abolition of factory farming could be incongruent with wanting to stop abuses in slaughterhouses.

Farm and Red Moon is a nexus for all food factions  — vegan, vegetarian, and omnivore — to come together and have a conversation, with solidarity, for the welfare of farm animals in slaughterhouses.

Many vegan organizations have worked together with vegetarians and omnivores for initiatives that are taking hens out of cages, veal calves out of confinement, and pigs out of gestation crates. Even PETA and the Humane Society of the United States are on board with those actions. Is it because I am asking for people to look at animal welfare when the animal is being killed rather than when the animal is being raised? In both cases, farm animals deserve our attention in order to limit the extent of their suffering.

I say in this video clip that I believe that all animals have a right to life and the right to express their own instincts. I believe this if I am a vegan or an omnivore. They also have a right not to be subject to unnecessary suffering in any circumstance. I became a reluctant omnivore during the production of this film, and I continue with my identification as a vegan, and remain deeply conflicted. Where I stand at the end of the film remains to be seen.

Please support our crowdfunding campaign on Kickstarter with a pledge right now so that David Tamés (my co-director) and I can finish this five year journey to make a film about humane animal slaughter that is non-propagandist and philosophically sophisticated.

Audrey Kali, November 10, 2015.